07/02/2018 Economy

Peru launches second phase of Superfoods campaign in Germany

The second phase of Superfoods Peru international campaign began with the opening of Pavilion Peru at Fruit Logistica fair in Germany, Exports and Tourism Promotion Board (PromPeru).

Messe Berlin exhibition center. Fruit Logistica 2018 in Berlin.
Messe Berlin exhibition center. Fruit Logistica 2018 in Berlin.
 

Berlin, Germany (photo take 02/07/2017) .- Messe Berlin exhibition center. Fruit Logistica 2018 in Berlin.

PROMPERU/ANDINA/LANA (02/07/2017)

 
 
 
 

According to PromPeru, this stage includes promotion activities in two major cities in Germany so that both professionals and final consumers learn about the benefits of Peruvian products.

 

Messe Berlin exhibition center. Fruit Logistica 2018 in Berlin.
Messe Berlin exhibition center. Fruit Logistica 2018 in Berlin.
 

Berlin, Germany (photo take 02/07/2017) .- Messe Berlin exhibition center. Fruit Logistica 2018 in Berlin.

PROMPERU/ANDINA/LANA (02/07/2017)

 
 
 

The "Superfoods Peru" campaign promotes the following health boosters: quinoa, kiwicha, canihua, maca, yacon, chestnuts, carob tree, sacha inchi, Cusco's giant corn, purple corn, camu camu berries, cherimoya, soursop, lucuma, mangoes, grapes, tangerines, and anchovies.

 

 

Berlin, Germany (photo take 02/07/2017) .- Messe Berlin exhibition center. Fruit Logistica 2018 in Berlin.

PROMPERU/ANDINA/LANA (02/07/2017)

 
 
 
 

Well-known blueberries, asparagus, broccoli, avocados, pomegranates, cocoa, and chocolates will be showcased as well.

These efforts are expected to generate more than US$220 million in deals.

Great demand

 

@ fotoC @

Berlin, Germany (photo take 02/07/2017) .- Stand of the Peru Fruit Logistica 2018 brand in Messe Berlin Exhibition Center. Berlin.

PROMPERU / ANDINA / LANA (02/07/2017)

 
 
 
 

The national delegation at the event expects strong demand for Peruvian products given the good reception they've had since the fair opened its doors.

 

@ fotoC @

Berlin, Germany (photo take 02/07/2017) .- Stand of the Peru Fruit Logistica 2018 brand in Messe Berlin Exhibition Center. Berlin.

PROMPERU / ANDINA / LANA (02/07/2017)

 
 
 

Peru's promotion activities at Fruit Logistica 2018 will include seminars, tastings, and a Superfoods Peru cocktail party.

 

@ fotoC @

Berlin, Germany (photo take 02/07/2017) .- Stand of the Peru Fruit Logistica 2018 brand in Messe Berlin Exhibition Center. Berlin.

PROMPERU / ANDINA / LANA (02/07/2017)

 
 
 

The Andean country's participation is organized by Foreign Trade and Tourism Ministry (Mincetur), and German-Peruvian Chamber of Commerce and Industry.

Fruit Logistica is the leading international food branch fair of the global fruit and vegetable trade.

 

@ fotoC @

Berlin, Germany (photo take 02/07/2017) .- Stand of the Peru Fruit Logistica 2018 brand in Messe Berlin Exhibition Center. Berlin.

PROMPERU / ANDINA / LANA (02/07/2017)

 
 
 

The 14th edition kicked off yesterday and will run thru February 9.

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